/* Puppy First 30 — landing page (English LTR) */

:root {
    --brand: #c2832c;
    --brand-dark: #9a661a;
    --brand-light: #fef3e2;
    --ink: #1f2937;
    --ink-soft: #4b5563;
    --muted: #6b7280;
    --line: #e5e7eb;
    --bg: #fffaf3;
    --surface: #ffffff;
    --success: #10b981;
    --success-light: #d1fae5;
    --danger: #ef4444;
    --danger-light: #fee2e2;
    --warning: #f59e0b;
    --warning-light: #fef3c7;
    --shadow-sm: 0 1px 2px rgba(17, 24, 39, 0.06);
    --shadow: 0 8px 24px rgba(17, 24, 39, 0.08);
    --shadow-lg: 0 18px 40px rgba(17, 24, 39, 0.12);
    --radius: 16px;
    --max-w: 1100px;
}

* { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
body {
    font-family: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif;
    background: var(--bg);
    color: var(--ink);
    line-height: 1.6;
    direction: ltr;
    text-align: left;
}

.container {
    max-width: var(--max-w);
    margin: 0 auto;
    padding: 0 24px;
}

a { color: var(--brand-dark); }

img { max-width: 100%; display: block; }

/* Image placeholder fallback: when an image fails to load,
   the alt text and a neutral box appear instead of a broken icon. */
img[src*="assets/images/"] {
    background: linear-gradient(135deg, #f3f4f6, #e5e7eb);
    color: var(--muted);
    font-size: 0.85rem;
    border-radius: 12px;
    min-height: 100px;
    object-fit: cover;
}

/* ---------- Nav ---------- */
.nav {
    background: var(--surface);
    border-bottom: 1px solid var(--line);
    position: sticky;
    top: 0;
    z-index: 50;
    backdrop-filter: blur(8px);
    background: rgba(255, 250, 243, 0.92);
}
.nav-inner {
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding: 14px 0;
}
.brand {
    display: flex;
    align-items: center;
    gap: 10px;
    font-weight: 800;
    color: var(--ink);
    text-decoration: none;
    font-size: 1.05rem;
}
.brand-mark {
    background: linear-gradient(135deg, var(--brand), #d99a3f);
    color: white;
    padding: 6px 10px;
    border-radius: 8px;
    font-size: 0.85rem;
}
.nav-cta {
    background: var(--brand);
    color: white;
    padding: 10px 18px;
    border-radius: 999px;
    text-decoration: none;
    font-weight: 700;
    font-size: 0.9rem;
}
.nav-cta:hover { background: var(--brand-dark); }

/* ---------- Hero ---------- */
.hero {
    padding: 64px 0 56px;
    background: linear-gradient(180deg, var(--brand-light) 0%, var(--bg) 100%);
}
.hero-grid {
    display: grid;
    grid-template-columns: 1.1fr 1fr;
    gap: 56px;
    align-items: center;
}
.hero-pill {
    display: inline-block;
    background: white;
    border: 1px solid var(--line);
    color: var(--brand-dark);
    padding: 6px 14px;
    border-radius: 999px;
    font-size: 0.85rem;
    font-weight: 600;
    margin-bottom: 20px;
    box-shadow: var(--shadow-sm);
}
.hero-pill-strike {
    color: var(--muted);
    text-decoration: line-through;
    text-decoration-color: var(--danger);
    text-decoration-thickness: 2px;
    font-weight: 600;
}

/* Strikethrough on the $200 inside the hero H1. Heavy red line so it reads
   instantly as "you are NOT paying this". */
.h1-strike {
    position: relative;
    display: inline-block;
    color: var(--neutral-500);
    text-decoration: line-through;
    text-decoration-color: var(--danger);
    text-decoration-thickness: 6px;
    text-underline-offset: 0;
}

/* Price-tag card showing $200 → $9 contrast prominently below the subhead. */
.hero-price-tag {
    display: inline-flex;
    align-items: center;
    gap: 18px;
    background: white;
    border: 1px solid var(--line);
    padding: 14px 22px;
    border-radius: 18px;
    box-shadow: 0 8px 28px rgba(17,24,39,0.08);
    margin-bottom: 28px;
}
.hpt-old, .hpt-new {
    display: flex;
    flex-direction: column;
    align-items: flex-start;
}
.hpt-label {
    font-size: 0.7rem;
    text-transform: uppercase;
    letter-spacing: 1.2px;
    color: var(--muted);
    font-weight: 700;
    margin-bottom: 2px;
}
.hpt-amount-old {
    font-size: 1.6rem;
    font-weight: 800;
    color: var(--neutral-500);
    text-decoration: line-through;
    text-decoration-color: var(--danger);
    text-decoration-thickness: 3px;
    line-height: 1;
}
.hpt-amount-new {
    font-size: 2.8rem;
    font-weight: 900;
    color: var(--brand-dark);
    line-height: 1;
    letter-spacing: -0.02em;
}
.hpt-arrow {
    color: var(--neutral-400);
    font-size: 1.4rem;
    font-weight: 700;
    align-self: center;
    margin-top: 12px;
}

/* Bigger, more confident CTA — the $9 inside the button stands out hard. */
.btn-hero-cta {
    padding: 18px 32px;
    font-size: 1.05rem;
    align-items: center;
    gap: 16px;
}
.btn-text { font-weight: 700; }
.btn-price-big {
    background: rgba(255,255,255,0.22);
    padding: 6px 16px;
    border-radius: 10px;
    font-size: 1.6rem;
    font-weight: 900;
    line-height: 1;
    letter-spacing: -0.02em;
}

@media (max-width: 540px) {
    .hero-price-tag { padding: 12px 16px; gap: 12px; }
    .hpt-amount-old { font-size: 1.3rem; }
    .hpt-amount-new { font-size: 2.2rem; }
    .btn-price-big { font-size: 1.3rem; padding: 5px 12px; }
}
.hero h1 {
    font-size: clamp(2rem, 4vw, 3.2rem);
    line-height: 1.08;
    margin: 0 0 18px;
    font-weight: 800;
    letter-spacing: -0.02em;
}
.hero-sub {
    font-size: 1.15rem;
    color: var(--ink-soft);
    margin: 0 0 28px;
    max-width: 520px;
}
.hero-cta-row {
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    gap: 16px;
    margin-bottom: 28px;
}
.btn {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 16px 28px;
    border-radius: 12px;
    text-decoration: none;
    font-weight: 700;
    font-size: 1rem;
    border: none;
    cursor: pointer;
    font-family: inherit;
    transition: background 0.15s, transform 0.1s, box-shadow 0.15s;
}
.btn-primary {
    background: var(--brand);
    color: white;
    box-shadow: 0 8px 20px rgba(194, 131, 44, 0.3);
}
.btn-primary:hover { background: var(--brand-dark); transform: translateY(-1px); }
.btn-primary .price {
    background: rgba(255,255,255,0.18);
    padding: 4px 10px;
    border-radius: 6px;
    font-size: 0.85em;
}
.hero-mini {
    display: flex;
    align-items: center;
    gap: 6px;
    color: var(--ink-soft);
    font-size: 0.9rem;
}
.hero-mini .stars { color: #d99a3f; letter-spacing: 1px; }

.hero-trust {
    display: flex;
    gap: 24px;
    flex-wrap: wrap;
    color: var(--muted);
    font-size: 0.88rem;
}
.hero-trust b { color: var(--ink); }

.hero-image {
    border-radius: 24px;
    overflow: hidden;
    box-shadow: var(--shadow-lg);
    aspect-ratio: 4 / 5;
    background: var(--line);
}
.hero-image img {
    width: 100%;
    height: 100%;
    object-fit: cover;
}

@media (max-width: 820px) {
    .hero-grid { grid-template-columns: 1fr; }
    .hero-image { aspect-ratio: 1; max-width: 420px; }
}

/* ---------- Sections ---------- */
section.s { padding: 72px 0; }
.s-eyebrow {
    color: var(--brand-dark);
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 1px;
    font-size: 0.82rem;
    margin-bottom: 12px;
}
.s-title {
    font-size: clamp(1.6rem, 3vw, 2.2rem);
    font-weight: 800;
    margin: 0 0 16px;
    line-height: 1.15;
    letter-spacing: -0.01em;
}
.s-lead {
    color: var(--ink-soft);
    font-size: 1.1rem;
    max-width: 640px;
    margin: 0 0 36px;
}

/* ---------- Pain ---------- */
.pain {
    background: white;
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
}
.pain-grid {
    display: grid;
    grid-template-columns: 1fr 1.2fr;
    gap: 48px;
    align-items: center;
}
.pain-image {
    border-radius: 20px;
    overflow: hidden;
    box-shadow: var(--shadow);
    aspect-ratio: 1;
}
.pain-image img { width: 100%; height: 100%; object-fit: cover; }
.pain-list {
    list-style: none;
    padding: 0;
    margin: 0;
}
.pain-list li {
    padding: 14px 0;
    border-bottom: 1px solid var(--line);
    display: flex;
    align-items: flex-start;
    gap: 12px;
    color: var(--ink-soft);
}
.pain-list li:last-child { border-bottom: none; }
.pain-list .x {
    color: var(--danger);
    font-weight: 800;
    flex-shrink: 0;
}
@media (max-width: 820px) {
    .pain-grid { grid-template-columns: 1fr; }
}

/* ---------- Promise ---------- */
.promise {
    background: var(--brand-light);
}
.promise-list {
    list-style: none;
    padding: 0;
    margin: 0;
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
    gap: 16px;
}
.promise-list li {
    background: white;
    border-radius: 14px;
    padding: 20px 22px;
    box-shadow: var(--shadow-sm);
    display: flex;
    gap: 12px;
    align-items: flex-start;
}
.promise-list .check {
    color: var(--success);
    flex-shrink: 0;
    font-size: 1.2rem;
    line-height: 1.4;
}

/* ---------- Time passes / pricing argument ---------- */
.time-passes {
    background: white;
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
}
.time-passes-grid {
    display: grid;
    grid-template-columns: 1.1fr 1fr;
    gap: 56px;
    align-items: center;
}
.time-passes-lead {
    font-size: 1.05rem;
    color: var(--ink-soft);
    line-height: 1.65;
    margin: 0 0 16px;
}
.time-passes-lead strong { color: var(--ink); font-weight: 800; }

.price-compare {
    display: flex;
    flex-direction: column;
    gap: 14px;
    align-items: center;
}
.price-old, .price-new {
    width: 100%;
    border-radius: 20px;
    padding: 24px 28px;
    text-align: center;
}
.price-old {
    background: var(--neutral-100, #f3f4f6);
    border: 1px solid var(--line);
    color: var(--muted);
}
.price-old-label {
    text-transform: uppercase;
    letter-spacing: 1.5px;
    font-size: 0.78rem;
    margin-bottom: 6px;
    color: var(--muted);
}
.price-old-amount {
    font-size: 3.6rem;
    font-weight: 900;
    text-decoration: line-through;
    text-decoration-color: var(--danger);
    text-decoration-thickness: 4px;
    line-height: 1;
    margin-bottom: 10px;
    color: var(--ink-soft);
}
.price-old-detail {
    font-size: 0.9rem;
    color: var(--muted);
}
.vs {
    color: var(--muted);
    font-weight: 800;
    text-transform: uppercase;
    letter-spacing: 3px;
    font-size: 0.82rem;
}
.price-new {
    background: linear-gradient(135deg, var(--brand-light), #ffffff);
    border: 2px solid var(--brand);
    box-shadow: var(--shadow);
    position: relative;
}
.price-new-label {
    text-transform: uppercase;
    letter-spacing: 1.5px;
    font-size: 0.85rem;
    color: var(--brand-dark);
    font-weight: 800;
    margin-bottom: 6px;
}
.price-new-amount {
    font-size: 5rem;
    font-weight: 900;
    color: var(--brand-dark);
    line-height: 1;
    margin-bottom: 10px;
}
.price-new-detail {
    font-size: 0.95rem;
    color: var(--ink-soft);
    margin-bottom: 16px;
}
.price-new-cta {
    display: inline-block;
    background: var(--brand);
    color: white;
    padding: 12px 24px;
    border-radius: 10px;
    text-decoration: none;
    font-weight: 700;
    font-size: 0.95rem;
    transition: background 0.15s;
}
.price-new-cta:hover { background: var(--brand-dark); }

@media (max-width: 820px) {
    .time-passes-grid {
        grid-template-columns: 1fr;
        gap: 36px;
    }
    .price-old-amount { font-size: 2.8rem; }
    .price-new-amount { font-size: 4rem; }
}

/* ---------- What's Inside ---------- */
.inside-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 22px;
}
.inside-card {
    background: white;
    border: 1px solid var(--line);
    border-radius: var(--radius);
    overflow: hidden;
    box-shadow: var(--shadow-sm);
    transition: transform 0.15s, box-shadow 0.15s;
}
.inside-card:hover {
    transform: translateY(-2px);
    box-shadow: var(--shadow);
}
.inside-card-img {
    aspect-ratio: 16 / 9;
    overflow: hidden;
    background: var(--line);
}
.inside-card-img img { width: 100%; height: 100%; object-fit: cover; }
.inside-card-body { padding: 22px 24px; }
.inside-card-eyebrow {
    color: var(--brand-dark);
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 1px;
    font-size: 0.78rem;
    margin-bottom: 4px;
}
.inside-card-title {
    font-size: 1.25rem;
    font-weight: 800;
    margin: 0 0 10px;
}
.inside-card-desc {
    color: var(--ink-soft);
    margin: 0;
}
@media (max-width: 700px) {
    .inside-grid { grid-template-columns: 1fr; }
}

/* ---------- Bonuses ---------- */
.bonuses {
    background: white;
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
}
.bonus-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
    gap: 16px;
}
.bonus-card {
    background: var(--brand-light);
    border-radius: var(--radius);
    padding: 22px 24px;
    border: 1px solid rgba(194, 131, 44, 0.15);
}
.bonus-icon { font-size: 1.6rem; margin-bottom: 8px; }
.bonus-title {
    font-size: 1.05rem;
    font-weight: 800;
    margin: 0 0 6px;
}
.bonus-desc { color: var(--ink-soft); font-size: 0.95rem; margin: 0; }

/* ---------- Audience ---------- */
.audience-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 22px;
}
.audience-card {
    background: white;
    border-radius: var(--radius);
    padding: 26px 28px;
    border: 1px solid var(--line);
    box-shadow: var(--shadow-sm);
}
.audience-for { border-top: 4px solid var(--success); }
.audience-not { border-top: 4px solid var(--danger); }
.audience-card h3 {
    font-size: 1.15rem;
    font-weight: 800;
    margin: 0 0 14px;
}
.audience-card ul {
    margin: 0;
    padding: 0;
    list-style: none;
}
.audience-card li {
    padding: 8px 0;
    color: var(--ink-soft);
    display: flex;
    gap: 10px;
}
.audience-for li::before { content: "✓"; color: var(--success); font-weight: 700; }
.audience-not li::before { content: "✗"; color: var(--danger); font-weight: 700; }
@media (max-width: 700px) {
    .audience-grid { grid-template-columns: 1fr; }
}

/* ---------- Testimonials ---------- */
.testimonials {
    background: var(--brand-light);
}
.testimonial-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
}
.testimonial {
    background: white;
    border-radius: var(--radius);
    padding: 26px 28px;
    box-shadow: var(--shadow-sm);
    display: flex;
    flex-direction: column;
    gap: 16px;
}
.t-quote {
    font-size: 1rem;
    color: var(--ink);
    line-height: 1.6;
    margin: 0;
}
.t-quote::before { content: "\201C"; color: var(--brand); font-size: 2rem; line-height: 0.4; vertical-align: -0.4em; }
.t-meta {
    display: flex;
    align-items: center;
    gap: 12px;
    margin-top: auto;
}
.t-avatar {
    width: 44px;
    height: 44px;
    border-radius: 50%;
    background: linear-gradient(135deg, var(--brand), #d99a3f);
    color: white;
    display: flex;
    align-items: center;
    justify-content: center;
    font-weight: 800;
    flex-shrink: 0;
}
.t-name { font-weight: 700; }
.t-result { color: var(--muted); font-size: 0.88rem; }
@media (max-width: 820px) {
    .testimonial-grid { grid-template-columns: 1fr; }
}

/* ---------- FAQ ---------- */
.faq-list {
    max-width: 720px;
    margin: 0;
    padding: 0;
}
.faq-item {
    border-bottom: 1px solid var(--line);
    padding: 22px 0;
}
.faq-item:last-child { border-bottom: none; }
.faq-q {
    font-size: 1.05rem;
    font-weight: 700;
    margin: 0 0 8px;
    cursor: pointer;
}
.faq-a {
    color: var(--ink-soft);
    margin: 0;
}

/* ---------- Final CTA ---------- */
.final-cta {
    background: linear-gradient(135deg, var(--brand-dark) 0%, var(--brand) 100%);
    color: white;
    border-radius: 28px;
    padding: 56px 48px;
    margin: 56px 0;
    text-align: center;
}
.final-cta h2 {
    font-size: clamp(1.6rem, 3vw, 2.2rem);
    margin: 0 0 16px;
    font-weight: 800;
}
.final-cta p {
    color: rgba(255,255,255,0.9);
    font-size: 1.1rem;
    max-width: 560px;
    margin: 0 auto 28px;
}
.final-cta .btn {
    background: white;
    color: var(--brand-dark);
}
.final-cta .btn:hover { background: var(--brand-light); }
.guarantee {
    margin-top: 24px;
    color: rgba(255,255,255,0.85);
    font-size: 0.9rem;
}
.guarantee strong { color: white; }

/* ---------- Footer ---------- */
.footer {
    background: white;
    border-top: 1px solid var(--line);
    padding: 36px 0;
    color: var(--muted);
    font-size: 0.9rem;
}
.footer-inner {
    display: flex;
    justify-content: space-between;
    flex-wrap: wrap;
    gap: 12px;
}